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Prada
 
Category: Women, Men,


Mario Prada founded Prada, the Italian fashion label, in 1913. The company, which now sells luxury goods of all types for men and women, began as a leather goods shop in Milan, Italy. The original shop, aptly named Fratelli Prada, carried trunks and handbags imported from England as well as leather products. The company was passed on to Mario Prada’s daughter, Luisa Prada, and then eventually Luisa’s daughter, Miuccia joined the Prada brand in 1970 and assumed the helm of the company in 1978.

Thereafter, Miuccia, along with Patrizio Bertelli, her husband and business manager, catapulted the Prada brand to its current place at the table of high-fashion. Miuccia created new backpacks and totes, which saw tremendous success under her eye and put Prada on the map as a major player in the world of luxury goods. In the years that followed, Prada perfected its classic handbag and also began to solidify other products for the company such as ready-to-wear collections. By the 1990s, Prada’s sales were north of $600 million, a figure far smaller than the company’s worth today.  

Prada has continued to enjoy widespread popularity into the 20th century. The brand received attention on the big screen in the hit film The Devil Wears Prada, a movie starring Anne Hathaway based on the experiences of the assistant of Anna Wintour, editor-in-chief of Vogue and devoted Prada fan. Other celebrity Prada fans include Camille Belle, Eva Mendes and Goldie Hawn.